Introduction

Tough competition and a saturated market create permanent tasks that should
successfully solved by companies. You must comply with market trends and create
unique communication with the client, without affecting the flow of business processes and reduce
expenses. It is important to develop competitive advantages, create additional
value, retain existing customers and attract new ones.

To solve the whole range of such tasks, BSG offers its client companies
The All-in-One solution is a mobile omni communication platform. With the expansion of mobile data coverage and the adaptation of smartphones around the world
the most sought-after mobile service providers in P2P communication,
Especially for the modern consumer, steel messengers. And the rapid development of 4G
and LTE makes this trend even more sustainable.

Key research organizations predict that by 2020, 66% of all phones in the world will be smartphones - this means an increase of 45% compared with 2015. Thus, instant messengers will become one of the most priority communication channels between a business and its customers. The key reasons for this rapid growth in use are price and user experience.

Messaging through instant messengers is free for the end user, while providing additional benefits - interactive communication and the ability to easily transfer and receive multimedia content. And because the messengers were able to collect a huge user base. However, they face a permanent problem of monetization of services within such a business model. But monetization is possible if, in addition to the P2P service, to provide users with the A2P service.

At the moment, there are more and more similar offers to both large and small companies that use instant messengers in addition to existing communication channels and communicate with users through the channels chosen by themselves.