Introduction

In today's competitive and saturated market, companies face ongoing challenges that require successful solutions. They must adapt to market trends and establish unique communication with clients without disrupting business processes or increasing expenses. Developing competitive advantages, delivering additional value, retaining existing customers, and attracting new ones are all crucial objectives. 

To address this wide range of challenges, BSG offers client companies an All-in-One solution: a mobile omni-communication platform. With the global expansion of mobile data coverage and the widespread adoption of smartphones, peer-to-peer (P2P) communication services have become increasingly popular, especially among modern consumers, through messengers. The rapid development of 4G and LTE networks further solidifies this trend. 

Key research organizations predict that by 2020, smartphones will account for 66% of all phones worldwide, representing a 45% increase compared to 2015. Consequently, instant messengers will emerge as one of the primary communication channels between businesses and their customers. The main drivers behind this rapid growth are affordability and user experience. 

Messaging via instant messengers is typically free for end users, offering interactive communication and seamless multimedia content sharing. As a result, messengers have amassed large user bases. However, they face ongoing challenges in monetizing services within their business model. Monetization becomes feasible when businesses offer application-to-person (A2P) services alongside peer-to-peer functionalities. 

Currently, an increasing number of companies, both large and small, are leveraging instant messengers alongside traditional communication channels to engage with users through their preferred channels.