The OMNI platform is the BSG mobile communication philosophy. She offers immediately multiple channels for communication with the end user. One of these channels is Viber, a global instant messenger that allows users to send text messages. Messages (including multimedia and geolocation), as well as making voice and video calls and chat with all other Viber users. Service available through Wi-Fi or 3G networks. Since its inception in 2011, Viber has managed to attract 750 million unique registered users worldwide and is one of the main international instant messengers for mobile communications P2P.
Thanks to the partnership with BSG, Viber is currently offering A2P-broadcasts to large, medium and small businesses. This means that companies can send individual messages to Viber users around the world and adjust their communication strategies to rapidly changing trends.
Viber mailings can be used for a variety of scenarios in many areas activities: banking and finance, retail, IT providers, tourism, online companies, medicine, education, government, etc. The range of use includes important and urgent notifications, such as: confirmation of transactions and payments, security notices, reminders, statements or cash withdrawal reports, meeting and travel reminders, weather alerts, shopping alerts and orders, etc.